Marketing writing is pretty ideal for the theatrical brain. Many agencies use personas or a target audience when they send you an assignment. It’s very similar to getting into the mind of a character if they were about to wander the internet to buy something.
Now in my third year of freelance writing, I occasionally catch myself turning down potential clients and invitations to interview for no discernible reason. I’ve been burned more than a handful of times–as many freelancers have–both before and after I’ve done the requested work, so I can be a little quick to judge. On one […]